The power of social media marketing has touched the lives of millions of individuals across the globe. With users in the billions across all of the major social media marketing sites like Facebook, Twitter, Linkedin and Google Plus to name a few the ability to connect, stay in touch and communicate has never been easier or more engaging. More importantly thousands of studies have been conducted on the amount of time people spend on these sites (versus actually working) as well as the value that people place in recommendations they receive from the people in their network is extremely high. Business pages for organizations ranging from local doctors offices to service companies and retailers have popped up by the hundreds of thousands.
So what does all of this mean to you as a business owner? Put simply, everything. Social media marketing opens the doors to countless opportunities to get your message out and into the marketplace. Savvy marketing engines developed by the major social media sites allow businesses to strategically target consumers based on multiply demographic criteria to help laser in on the audience they are trying to capture.